Real estate investment and management company, Jamestown, wanted to improve its use of technology and so "launched a tech and innovation department in 2018," David Himmel, a managing director and chief operating officer of Jamestown Real Estate Services, tells GlobeSt.com. "Having a dedicated team … would allow us to accelerate some of our change management work to deploy technology."

Choice and deployment are complicated, though, because Jamestown is in multiple property types and software doesn't necessarily cross boundaries with ease.

"The technology stacks for each product are relatively different," Himmel says. "Office and retail have overlap. Multifamily and office don't have as much overlap."

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