NYC's Department of City Planning is launching a two-year study into the impact of hybrid work patterns on the local economy, contracting with Placer Labs to develop methodology—including the collection and analysis of cell phone data.
The cell phone data will be deployed to analyze consumer spending habits in business and office districts. City Planning also will be hiring a full-time analyst and consulting contractors to study the impact of hybrid work as well as regional transportation trends, Crain's reported.
The study is set to launch in July with $500K in funding from the federal Highway Administration and the US Department of Transportation. NYC officials did not disclose how they intend to collect the cell phone data they'll be analyzing.
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