With consumers expecting and receiving personalized service in so many aspects of their daily lives, apartment operators must deliver it as well, according to a panel speaking at National Apartment Association's Apartmentalize conference in Atlanta last week.
"If they come to your community and you don't give them that, it gets clunky right away," said Tony Sousa, Vice President of Operations, RPM Living.
He was joined by panelists Holli Beckman, Chief Marketing Officer, WC Smith; Lindsay Duffy, Director of Marketing and Training, Western Wealth Communities; and moderator Jacob Carter, Founder, Nurture Boss.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
