Entertainment concepts will reign supreme for shopping centers as competition heats up for the most original experiential retail brands, according to experts from SRS Real Estate Partners.

We chatted with the firm’s Dawn Greiner, SVP and principal, and Karla Smith, EVP, to discuss where the opportunities lie for retailers as we move into the second half of the year, and what trends they’ll be watching moving into 2024.

“Everyone wants to activate their shopping centers with something new,” Greiner says.

They also discuss:

  • Why social media platforms will remain critical for retailers in an era of “hyper-personalized” customer marketing
  • The role self-checkout and automation will continue to play in retailers’ customer acquisition and retention strategies
  • The creativity required to get retail deals over the finish line