Step through the doorway and there it is—a lake of people waiting for you to jump and swim. But stick your toe in and the temperature always feels icy.
That's the vision of networking for many, even in a relationship business like commercial real estate. Some people like to gladhand, and others would be glad to hand over the event invitation and head off to something more palatable. And yet, networking—real networking—is an absolute must for CRE success. It's also not a series of public displays that can feel like the worst version of speed dating you've ever heard of.
By learning what networking is, versus the common mistaken images, and then gaining insight from those who know how to do it effectively, those who think the process is distasteful might find a completely different, and rewarding, experience. Time to bust some myths.
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