Analysis of consumer data suggests that urban and suburban malls can continue to coexist as they recover from the effect the Covid pandemic had on shopping patterns. "Foot traffic data indicates that there is plenty of room in the retail space for both types of venues," according to a report by Placer.ai.
While urban malls tend to complement existing commercial offerings and offer consumers in a given area multiple retail choices, suburban shopping malls are often the primary shopping destinations for surrounding communities, the report noted.
Data from 2018 and 2019 show that, pre-pandemic, urban shopping centers outperformed those in the suburbs in the months between January and October. But during the busy November and December shopping season suburban centers saw a larger spike in visits.
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