There is a new trend emerging in coffee retail circles called "lunchflation," which is a nod to the growing number of people that now view coffee as a treat, while cutting back on eating lunch out.
It's something that retailers can take advantage of, mostly based on store location and certainly time of day, Darren Wood, principal, The Providence Group, tells GlobeSt.com.
Over the last five decades, America's coffee culture has matured, and a new version of a coffee destination is emerging that broadens the time of day when the product is purchased, the product that's being sold, and it is reflective of new foot traffic patterns, he said.
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