Cell phone tracking data can aid in analyzing tenant composition and understanding the number of visitors to shopping areas, according to a new report from Colliers.
"Understanding the dynamics within centers can help investors uncover better values and understand inherent risks for portfolios," analyst Aaron Jodka writes.
After all, grocery-anchored retail had a record transactions volume totaling nearly $15 billion, according to DLA Piper Global Real Estate's annual survey released last month.
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