Due to work-from-home and hybrid work options and the appeal of more affordable lifestyles, many people have left big cities behind and are calling less costly, less congested smaller markets home. In such places, the desire for a work-play balance becomes more of a reality than just part of a wish list.

And where are all these people moving and living, not to mention investment dollars flowing? Dozens of small markets nationwide, according to July 2023 stats from RealPage Analytics. 

It reports that smaller markets are the only ones out of 150 markets surveyed that registered investment growth over the past year. Moreover, of the 19 markets that achieved an investment dollar volume increase year-over-year, all but three were small markets.

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