If technology is at all an important tool in your CRE business, remember that it's not fundamental. The data is.
Whether you're tracking leases, using some sort of AI application to reduce energy use and cost, calculating a valuation, allowing automated facilities access, or doing anything else, the systems doing the work all use data. It's like saying that no matter what people do, they have to breathe to achieve it.
But like breath, the atmospheric equivalent for software systems needs to meet minimum standards to be helpful. Filter out pollution, moderate humidity, and keep a comfortable temperature to get the most out of the work being done.
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