GPARENCY Adds Tracking Tool for Limited Partner Investors

GPARENCY, a commercial mortgage broker that moved its business from a traditional go-between to connect borrowers and lenders to a membership mechanism with flat-fee pricing in 2022 and in February 2023 offered credits toward site membership “in exchange for property data submitted to the Digital Marketplace directory, including new listings, updates, and corrections,” has added a new feature for limited partners in funds.

LPs, the company said in a prepared statement, tend to rely on spreadsheets to manage their portfolios, “which often leads to disorganized records and a lack of critical insights.” The company claims the new feature provides “an intuitive, user-friendly platform to keep track of their returns and investments efficiently.”

“Through this new feature, users can easily create a digital ledger, enabling them to organize and access their investment data seamlessly,” the firm added. “Additionally, the dashboard provides real-time alerts for missing payments and discrepancies, ensuring that LPs stay on top of their financials.”

GPARENCY says that other investment tracking tools tend to be focused on general partners, with “limited access to LPs.”

“Since the LP Investment Tracker is overlaid with GPARENCY’s interactive digital marketplace, we’ve decided to introduce the tool at no cost to our clients,” said company CEO Ira Zlotowitz in prepared remarks. “We are confident that once our users experience the dashboard, they will be empowered to make well-informed decisions, stay apprised of market activity, and take their real estate investment strategies to new heights.”

If the LPs must be on GPARENCY’s digital marketplace, though, it is unclear whether the feature could easily support investments made through other systems, or directly with funds. Unless there is a robust import facility, there would have to be some other way to bring information in, like data entry.