The long summer months when it's too hot to do much outside and your children are not in camp have been a boon for retailers that offer "experiences" to keep their customers occupied.
"Entertainment and experiences are becoming increasingly important parts of the retail landscape," according to data analytics firm Placer.ai. The company studied consumer behavior driving traffic to three companies where this combination is core.
Build-A-Bear offers customers the opportunity to build their own furry toys. Chuck E. Cheese combines pizza with animatronic shows and arcade games. Buff City Soap offers "delightfully scented plant based soaps, handmade daily, in each of our local Soap Makeries" that clients can make themselves. Each company is also set up for parties.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
