A goal for the apartment industry is to get a better answer, "because there is better data out there, apartment companies just need to collect it, cleanse it, and connect it," according to Brian Lichtenberger, CEO & Founder, MARKERR.
He was among the panelists to discuss data's use in the apartment industry during the Blueprint Conference this week in Las Vegas.
"Data is here to empower your employees, not replace them," he said.
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