Real estate agents are unusual creatures, according to Scott Durkin, CEO of Douglas Elliman, who spoke about their resistance to change and new spotlight as media celebrities during a session at the Blueprint Conference this week in Las Vegas.
In "Building the Brokerage of the Future," Durkin said real estate agents are very meaningful in helping their clients, but now the successful ones are having to get used to becoming "the star" of the transaction.
"It used to be all about building relationships," Durkin said. "But the playbook has changed. You have to be a star on social media and use CRM software to help get you there."
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
