CCRC operators are being tested when it comes to how much they are able to raise rents versus what residents are willing to pay and at what quality level.

A Q2 2023 NIC report showed that "even high-end properties, with their premium amenities and enhanced living standards, are not immune to the sensitivities of their residents regarding rate increases."

The resident will only pay so much, according to the report's author Omar Zahraoui.

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