Proptech firm Real Estate Business Analytics, which provides software for multifamily companies to better use data, announced a new software package called REBA Rent. The pricing and revenue management system is supposed to help companies manage revenue and profitability through its features and a focus on total cost of ownership.

"The system is purpose-built to support the intricate demands of the multifamily sector that leads not only to a more efficient and more effective PRM strategy, but also one that more naturally and intuitively builds trust with operators and asset managers," the company claims.

REBA says that pricing and revenue management procedures that "are still using the same basic design & technology from 20+ years ago" no longer "support multifamily's current real-world business scenarios & offer limited service and support."