CRM software that enables centralization of multifamily leasing combined with AI models performing mundane leasing chores is offering a solution to a critical shortage of leasing agents, freeing up the most-experienced human leasing agents to operate across portfolios as lead specialists.
According to Tyler Christiansen, CEO of Funnel, a CRM leasing platform with a centralized business model, the old-school "property-centric" multifamily leasing process is extremely inefficient because most of the work is done on-site, with leasing agents performing multiple chores at individual communities.
Funnel's centralized model, which manages leasing operations across a portfolio, is geared to a "customer-centric" process, which Christiansen compared to Tesla's business model in the automotive industry.
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