JLL released its global real estate survey for 2023. But skip over the data for now and look at something fundamental about using technology.

People in CRE often hear that the industry is backwards when it comes to technology — unlike other sectors that happily and readily embrace what computers, networking, and telecommunications can provide.

Which is true on a surface level, but more complicated because of one point that JLL made as follows: "Priorities for technology adoption are shifting in order to support flexibility, enhance decision-making, promote sustainability and increase revenues; but 80% of organizations don't currently have an actionable strategy in place. The technology strategy should identify how real estate supports your business objectives, outline your future state ambitions, and lay out a clear, achievable roadmap to reaching your vision."