Strip Malls' Growing Profile in Retail
Brixmor Property Group focuses on consumer convenience, proper tenant mix.
Site Centers’ recent decision to spin off its convenience assets into a separate REIT was telling in many ways, including the strength of the REIT’s remaining assets, which are primarily strip malls.
Now we have further confirmation of strip malls’ growing dominance in the retail space from Brixmor Property Group CEO James Taylor, who spoke with CNBC about his company’s recent earnings performance. His main point: open-air retail in many cases is outperforming traditional, outdoor malls.
Taylor has found what he called a strong formula for a mix of retailers, such as centers anchored by grocery stores complemented by stores that serve their customers’ everyday uses such as quick-service restaurants, coffee, and discount, off-price retailers.
Adding to the mix, he said, is that some restaurants are relocating to the suburbs from urban areas to serve their customers where they live.
“We’ve been able to hold the bump we got during Covid,” Taylor said, speaking to his most recent earnings report. “Our tenants are profitable. Stores are convenient to their customers.
“There’s been no, real, ground-up new development in our asset class, so combined with a strong consumer, business is good. We’re able to bring stores close to where the customer lives and deliver retail in a convenient, efficient format.”
Kroger Publix, Whole Foods, Chipotle, Ulta, Planet Fitness, Shake Shack, Starbucks, Ross, and TJ Maxx, are among his top tenants.