Retail executives have long known that foot traffic increases when they can provide an "experience" for the customer, such as by adding gathering places or dining venues.
Retailers are now taking that a step further by featuring in-store experiences such as nail and eyelash salons, coffee shops, repair stations, super-sized TVs, and enhanced digital shopping options while walking the store, according to a story this week in The Wall Street Journal.
Some retailers, especially in the fashion industry, are downsizing the number of stores in their portfolios and investing more in the ones they are keeping open, WSJ reported.
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