Retailers have no excuse not to bolster their omni channel distribution channels following the recent report from Adobe Analytics that showed a 4.9% year over year growth in online spending for the holiday season. Online purchases reached $222.1 billion from Nov. 1 through Dec. 31, 2023, marking a new record for e-commerce.

In addition, mobile shopping hit a new record during the 2023 holiday season, as well. For the first time, mobile shopping passed desktop, coming in at 51.1% of online sales. It was at its highest on Christmas Day, December 25, at 63% of online sales.

Adobe reports $123.5 billion was spent online in the month of November, which is up 6% year-over-year. During Cyber Week, which includes the five days between Thanksgiving and Cyber Monday, $38 billion in online spending was reported, up 7.8% year-over-year. In December, consumers spent $98.6 billion online, an increase of 3.7% year-over-year.