Current economic times are uncertain in an unusual way. Many economists point to income increases, wealth growth, falling inflation rates, and other factors to say consumers are doing well.

But those consumers continue to be skeptical. The Conference Board doesn't expect to see a more confidence among people through at least the first half of the year as they "have a [short and shallow] recession call" though then, Chief Economist Dana Peterson told TheStreet.

Coming off a long stretch of worry over inflation, little wonder then that price-conscious retail brands have been among the fastest growing according to Northmarq's end-of-year tenant expansion trends report.

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