Walmart has announced a partnership with real-time 3D (RT3D) platform Unity to give an estimated 1.1M gaming and app developers the ability to integrate Walmart e-commerce APIs directly into their products.
Think of it as m-commerce meets the interactive metaverse. RT3D tools rapidly generate fully interactive, 3D models, environments and virtual worlds that can be deployed on mobile devices, laptops, augmented reality and virtual reality devices.
The partnership will enable app creators to sell physical items from Walmart in RT3D experiences across more than 20 different platforms, connecting customers' "virtual and physical lifestyles" and establishing new monetization channels in games and experiences made with Unity software, Walmart said in the announcement.
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