With approximately 80 vehicles lined up in the drive-thru to purchase from a unique, beverage-based menu, the new McDonald's concept restaurant, CosMc's is off to a strong start.
The world's top fast-food chain introduced CosMc's about a month ago to appeal to coffee drinkers – a growing niche audience that includes plenty of brand competition, led by Starbucks and Dunkin'.
Placer.ai examined CosMc's debut restaurant in Bolingbrook, Ill., near the company's headquarters. It plans to open nine more CosMc's in Texas by year's end.
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