The demographics and psychographics for indoor malls, open-air shopping centers, and outlet malls have both similarities and differences, according to an analysis by Placer.ai.
In all three mall types, the median household income was higher than the national median average of $69.5K. However, open-air shopping centers clearly attracted the highest income visitors at $87.8K. In addition, the open-air shopping centers also had the lowest number of households with children and the highest share of singles (one-person and non-family households).
On the other hand, outlet malls had visitors with an average household income of $73.9K. Outlet malls also had the highest number of households with children and the lowest share of single households, too.
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