Capital that has been building up is set to re-enter the market hotel market, according to a new report from Marcus & Millichap.

External forces clouded the picture in recent years, the firm said, but now investors and lenders are forming a clearer and more accurate view of the hotel landscape.

The steep discounts on distressed assets "has not materialized on a large scale," according to Marcus & Millichap, "and is unlikely to in 2024. It said focus this year is likely to shift to well-performing assets.

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