Mercedes-Benz is steering its brand into the luxury condo market with a 2.5M SF tower in Miami's Brickell neighborhood that will become the German automaker's first branded North American real estate development.
In January, the company unveiled plans to become a global CRE player with a high-rise development in Dubai.
Mercedes-Benz has inked a deal with JDS Development Group to put its brand on a 67-story, 2.5M SF luxury project that is one of the largest under construction in Florida. Terms of the licensing deal were not disclosed.
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