Netflix House to Launch Play, Shop Eat Experiences at King of Prussia Mall

Netflix has unveiled plans to open the first of its permanent themed play, shop, eat experiences, to be known as Netflix House, by occupying a two-story former Lord & Taylor store at King of Prussia Mall in Pennsylvania.

The project to renovate the 120K SF store space, which has been approved by the Upper Merion Township Planning Commission, is expected to be completed in time for a late 2025 opening.

Netflix House will include amusement rooms, a 250-seat theater, a dining area and a marketplace—all of it themed to popular Netflix hits.

Netflix unveiled the Netflix House concept last fall, saying it would open permanent destinations where fans can immerse themselves in the world of their favorite TV shows, shop for clothing, eat “themed” food and visit amusement rooms.

The destinations will feature a mix of retail, dining and live experiences. Netflix is planning to open two Netflix House venues in 2025. The company told Bloomberg it expects to expand the venues globally.

Netflix has for several years been experimenting with pop-up fan experiences, introducing 40 of these pop-ups in 20 cities around the world.

The pop-ups include a night of drinks and dancing inspired by Netflix hits including Bridgerton, Squid Game, Stranger Things and Money Heist, reviews which have traveled to several cities, and Netflix at The Grove, a pop-up at the Grove shopping mall in Los Angeles.

“We want to be in the communities. We want to be in city centers. We want to be in great malls like King of Prussia where people come over and over again,” Brent Nikolin, senior program manager for Netflix’s live experience team, told the Upper Merion Township Planning Commission, according to a report in the Philadelphia Business Journal.

Netflix House is part of the company’s growing investment in marketing its programs and building communities of fans around them.

Netflix views Netflix House primarily as a tool for promoting its titles, but it is following the footsteps of media companies that have expanded into theme-park rides, costumes, toys and other consumer products to promote their characters and generate revenue.

“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” Josh Simon, the company’s VP of consumer products told Bloomberg.

Simon said Netflix House will have rotating installations, including ticketed shows inspired by popular series and restaurants featuring food from unscripted shows.