Every business has to do marketing of one sort or another. Reaching out to prospects, keeping in touch with existing customers. Pitching products and services to keep the flow of revenue going.

The mass of work naturally leaves people thinking about how to undertake it more efficiently. Many software packages, including multiple ones for commercial real estate, offer ways to set up campaigns, automatically send series of marketing messages either with precise timing or in response to recipient responses and actions, gather information, and feed it back into the marketing campaign.

It sounds good until you find yourself on the receiving end and get annoyed. The regular contacts that can become overwhelming in their cheery neediness, whether asking you to post a review of a purchase, respond to someone's request to connect, nudge to get the next sale, and often without an option to unsubscribe from the barrage (the lack, by the way, being illegal).