During the pandemic, ghost kitchens were as hot as kitchens get. Serving up and delivering food became big when restaurants were forced to shut down and millions of people felt unsafe in the company of others.
Things were going to be big — Ghostbusters big. Lower operating costs per delivered meal, no need for servers, and the ability to use cheaper real estate to further contain expenses while raking in the orders.
"Market surveys indicate that half of enterprise brands will launch some form of ghost, host or cloud kitchen concept in 2021, and that the global cloud kitchen market size, estimated at $43.1B in 2019, is forecasted to reach $71.4B by 2027," wrote Hospital Technology in 2021.
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