Want hints on where to invest in proptech? Check where the big firms are publicly putting their money.
Marcus & Millichap has been implementing technologies from two different vendors, as the San Fernando Valley Business Journal recently reported. In November, the brokerage announced a partnership with Archer, which makes predictive acquisitions software for multiple property types. The relationship included Marcus & Millichap's use of the technology as well as an equity investment in Archer, according to a press release at the time from the former.
"We value Archer's technology and the strategic benefits they provide our brokers and clients and took the opportunity to expand our partnership with an equity investment," said Richard Matricaria, Marcus & Millichap's chief operating officer, Western Division, at the time in prepared remarks.
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