Every time artificial intelligence appears in marketing communications, you have to ask what a company means by the term. What branch of AI? How new is something? Is it a necessary extension or something to provide popular flash?

There was an interesting recent announcement from RealPage about a new AI platform titled Lumina AI Platform. It actually offers some good examples of what companies should communicate, and where user companies might ask questions to get better answers.

One interesting point made in the press release was that the company said it took up "the use of AI in the multifamily industry over two decades ago, with more than 50 AI innovations brought to market since 2002."

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