Multifamily rental marketplace Apartment List announced that it would provide its advanced GenAI leasing agent Lea Pro to property management partners at no cost.
The move has some potentially disruptive implications. If it works as described, that could mean less need for employees to perform leasing activities. A cost savings, but also a loss of training opportunity for inexperienced people to learn the business.
The company describes Lea Pro as an "AI sales consultant," capable of communications through email, text, chat, or phone. Apartment List claims that the software "nurtures leads and handles objections like a top salesperson, with smarter, scalable outreach" and "handles objections and knows how to persuade," reading "emotional cues for more human-like conversations" with support in English and Spanish.
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