The question on new areas of niche software is not when one company does something different, but when the second, third, fourth, and other offerings hit the market. That's what lets you know there's a new established trend.

Recently, Apartment List made a software sales consultant free to property management partners. The company describes Lea Pro as an "AI sales consultant," capable of communications through email, text, chat, or phone. Apartment List claims that the software "nurtures leads and handles objections like a top salesperson, with smarter, scalable outreach" and "handles objections and knows how to persuade," reading "emotional cues for more human-like conversations" with support in English and Spanish.

On Tuesday, Realeflow announced that it, too, had a somewhat similar product — "Leadflow AI Agent, which allows agents and brokers to identify and market to homeowners just as they are entering the motivated-to-sell stage."