In this tough rent growth environment, apartment operators are looking for new ways to drive more revenue.

Roman Speron, Chief Development Officer, Sentral; Jaja Jackson, SVP, Real Assets, ICONIQ; and Noah Himmel, Chief Operating Officer, Raven Capital Management; discussed ideas at the Apartment Innovation and Marketing Conference on May 6 in Huntington Beach, Calif.

For example, at X Denver, a downtown property, Himmel turned what was a regular happy hour into a language learning event.

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