A company called Roam Home — branding itself as Roam — sent a press release to GlobeSt.com about a new offering. But it was the basic concept of the proptech/fintech company that was intriguing as it was so targeted.
Roam focuses on being a marketplace for home buyers and sellers where the mortgage is assumable. That can mean a mortgage rate of as little as 2%, "resulting in a monthly payment that is less than half of a traditional mortgage at today's current rates," the release said. Roam claims $4.25 million in funding to date. Its public launch was September 2023 and it operates in 18 metro areas across six states.
It's a good lens to look through to understand how niche market dynamics can become complex and confusing.
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