Not long ago, Family Dollar announced it would be closing stores. But even it saw its foot traffic numbers remain on par with last year's visit levels, indicating the ongoing demand for value-priced goods in 2024.
The data comes from PlacerAI, which in a recent report showed that discount and dollar stores have become an important part of the wider retail landscape over the past couple of years, and location intelligence indicates that the category is continuing to gain momentum in 2024, according to its analyst Shira Petrack.
Of the three banners analyzed, Dollar General receives the most visits nationwide – but Dollar Tree comes out ahead in the western United States.
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