Specialty retailer MINISO has big plans for US growth. They've tapped Colliers to guide them. GlobeSt. met with Neil Baron, head of real estate for MINISO USA, and Anjee Solanki, national director, retail services & practice groups with Colliers, at ICSC Las Vegas to discuss the brand's latest plans.
In this video, you'll hear:
- How MINISO is working with Colliers to realize their expansion plans,
- Why global IP licensing partnerships and experiential play such a big role in its market positioning, and
- What customers can expect from MINISO USA in the coming years.
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