Search is a basic need for any type of business. Major tech companies are pushing their own generative artificial intelligence to be a front for search. However, there are complications.

One is that the combinations of technologies don't necessarily do what a business user needs. The Verge reported that Google recently gave a demo of its generative artificial intelligence included in its search systems, using video search.

They showed a brief video of a film camera that had a stuck film advance lever, then suggested ways of fixing the camera. The third suggestion was to open the back door of the camera and then remove the film if it's jammed. Google highlighted that answer, offering it as a particularly good one.