In a brief video for Marcus & Millichap, Senior Vice President of Research Services John Chang started by discussing hockey great Wayne Gretsky and his famous saying that he "skates to where the puck is going to be," not where it's been.
People often quote Gretsky when discussing the wisdom of looking ahead as far as possible. The strategic concept is far older than the National Hockey League. In virtually any industry, looking to where forces might converge is important. "And that concept is key for commercial real estate investors," Chang said. "We need to look forward."
What makes his talk interesting beyond quoting "the Great One" is his identification of the economy and demographics as tools to achieve farsightedness. He noted that a hefty portion of GDP — almost 69%, according to the U.S. Bureau of Economic Analysis — is driven by consumption.
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