Placer.ai recently noted that limited-assortment value grocery stores like Aldi and Grocery Outlet Bargain Market have done well in the past few years. Consumers have increasingly sought to reduce the pressure of inflation and the accumulated price increases that has delivered, especially in key areas like food.

That has only grown in strength. Not surprising, perhaps, because food prices haven't seen a rollback, just slower growth. The results for the two chains are significant. "In May 2024, year-over-year (YoY) visits to Aldi and Grocery Outlet Bargain Market grew 26.3% and 14.3%, respectively – while visits to traditional grocery chains increased by 7.9%," Placer.ai wrote.

Limited-assortment groceries use some strategies to contain costs for consumers. They carry fewer overall products than a typical grocery chain, which reduces overhead expenses, and also use other techniques like private label products, opportunistic merchandising, and fewer in-store amenities.