The CRE world is full of software vendors claiming to enable wonders of improvements. The challenge for firms is to cut through the often undifferentiated hype. Here's an example of how to proceed.
Archer RE, a proptech firm, told GlobeSt.com that it had upgraded its technology to "enhance deal sourcing, automate analysis, and team collaboration" for investors, brokers, and lenders who are pushed to do more in less time with fewer resources.
Realistically, these are the types of claims that many companies make so often that they sound like empty word salad. When vendors make the same claims, time to push more to get details. Here are two ways to do this.
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