Wells Fargo's name has been removed from an iconic 37-story office tower in downtown Jacksonville.

The bank relinquished its signage rights after announcing plans to reduce its footprint in the nearly 900K SF tower from 100K SF across seven floors to an expected two floors. The 49-year-old tower has been known as the Wells Fargo Center since 2011.

The giant letters spelling the name of the bank were lifted one by one from the building by a vintage 1958 Sikorsky S-58 helicopter and flown down the St. John's River to a pier in the city's Shipyards area to be trucked away, the Florida Times-Union reported this week.

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