OLYMPIC VALLEY, CA—During the final session at the GlobeSt Women of Influence Conference, tech enthusiasts and experts explored how women can leverage technology to empower their roles across various industries. The focus was on how AI is transforming sectors such as predictive analytics, property management, client acquisitions, and social engineering.
Panelist Courtney Ettus, Chief Marketing Officer at Crexi, highlighted the transformative power of technology in creating connections and enhancing liquidity in commercial real estate. She said that "In commercial real estate, it's about understanding relationships and how things fit together, not just numbers or words."
Emily Wood, Vice President at Revere CRE, discussed the impact of large language models like ChatGPT, noting that these tools enable deeper insights without constant human intervention. "With tools like ChatGPT, we've enhanced our data analysis capabilities and refined our contact ranking systems," she explained.
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