McDonald's new CosMc's strategy is growing and grabbing the attention of wealthier Americans.
While the inflation rate has dropped significantly from astronomical levels in 2022, it's still not at the two percent level the Federal Reserve would like it to be. You would think consumers generally would be looking to cut costs across the board. And restaurants can be quite a premium today. A study by Top Nutrition Coaching shows that the average meal at even an inexpensive establishment costs nearly 285 percent more compared to cooking at home.
That said, McDonald's is finding success with a new concept called CosMc's. It's a spinoff restaurant that the fast food giant completed in 2023. While it includes a McDonald 's-inspired lineup, along with some favorites, the menu options to choose from are smaller through the drive-thru-only experience.
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