Cherre, with its "real estate data management and intelligence" platform, has just raised a $30 million series C round, led by HighSage Ventures and including Nuveen Real Estate, RXR (RADV), certain principals of TA Realty, and others, plus current investors Trustbridge Partners, Glilot Capital Partners, Intel Capital, and Carthona Capital.

At this point, the typical continuation would be what Cherre plans to do, which is "invest in expanding its data intelligence and insight capabilities" and provide clients tools to do more and better.

Every company has an angle, and Cherre, like all, takes a particular direction. CEO and co-founder L.D. Salmanson got on the phone with GlobeSt.com to discuss some of the complications of data and the real intelligence behind decisions, which is ultimately the user companies.

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