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Luxury Brands Relocate and Expand to Appeal to In-Store Shoppers

With more than 80% of sales still occurring in physical stores, luxury brands are focused on the customer experience.

By Kristen Smithberg | October 08, 2024 at 05:06 AM

The in-store experience for luxury brands is increasingly important as retailers both compete with and seek to bolster e-commerce sales.

E-commerce’s share of total retail sales remains below the pandemic high of 16.4% although it crept up to 16% during the second quarter this year, according to JLL’s latest luxury report. With 80% of retail sales still occurring in physical stores, luxury brands continue to rely on their physical presence as a direct point of contact with consumers.

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