As GlobeSt.com has repeatedly mentioned in its tech coverage, artificial intelligence is a slippery advancement. It is by no means all generative AI like ChatGPT that uses statistical analysis on widely gathered samples of material to generate text or Midjourney's capabilities to deliver AI-created imagery by sampling a lot of existing work.

AI research goes back to the 1950s and has a large body of techniques developed and implemented over decades. But as often happens in computer-based tech, something — generative AI in this case — comes along and becomes hot-ticket hype. Suddenly, products of all stripes claim a given mantel, whether the paperless office of the 1980s, predictive analytics and ERP in the 1990s, Internet capability in the 2000s, or AI in the 2010s and now.

Except, many companies desperate for revenue indulge in a lot of empty buzz that happens. The claimed technology powering their transformative offerings may be … nothing.