Reuben Brothers Acquire Iconic W Hotel South Beach for Over $400M

It is the largest hotel deal in Miami this year.

The Reuben Brothers have purchased the iconic W Hotel South Beach from Tricap for more than $400 million. The deal, which closed recently, marks the largest hotel transaction in Miami this year and the first sale of a newer hotel property in the area since 2021.

Newmark served as an advisor to the seller

The 20-story oceanfront property, located at 2201 Collins Avenue, spans 3.85 acres and features luxury amenities including high-end restaurants, a full-service spa, and over 200 individually-owned condominiums. Built in 2009 on the former site of a Holiday Inn, the W Hotel South Beach has become a prominent fixture in Miami’s luxury hospitality landscape.

The property is adjacent to Miami Beach, offering views of Biscayne Bay and the Miami River.

This is significant acquisition by the Reuben Brothers, known for their investments in luxury properties, and signals continued confidence in Miami’s premium hospitality sector, possibly sparking further high-profile transactions in the market.