A new wave of interest in Prop Tech is beginning to crest with a surge of investment likely, along with a rising tide of mergers and acquisitions, according to PWC and the Urban Land Institute's latest report on emerging trends in real estate in 2025.

Adjustments in pricing and improved deal quality have spurred increased venture capital investment in early and late-stage activities. "According to the Global Prop Tech Confidence Index, 77% of surveyed investors plan to maintain or increase their investments over the next 12 months," the report noted. "A substantial 87% of investors surveyed expect the volume of Prop Tech mergers and acquisitions to either remain steady or increase over the next year."

This interest marks a change from the record lows in industry sentiment of 2022. Stabilization is now being signaled.

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